Drops
Limited kit, sub-second reach to phone.
Sports & Outdoor industry
Sportswear brands respond to drops, training cycles and seasonal launches. Push timing materially affects sell-through on limited inventory.
Average order value
Range
£60 to £200+
App lift
+10 to 25%
£60 to £200 average AOV. New-collection peaks reach 2 to 3 times baseline. Push timing decides sell-through.
Drivers
Limited kit, sub-second reach to phone.
Performance-led PDPs and kits.
Early access for opted-in customers.
The size that sold out, the moment it returns.
Brands already on apps
The channel is mature in sports & outdoor. The question is not whether to launch, it is which builder fits.
In sports & outdoor apps
Restock, drop, refill. Reach the customer in seconds, not in the next email send window.
Wishlists, saved rooms, considered carts. Intent persists for weeks where mobile web forgets within the day.
Face ID, Touch ID, Shop Pay one-tap. The form-filling that kills mobile-web carts disappears.
Looking for sports & outdoor in your city?
Sports & Outdoor brand in a particular UK city? Each programmatic page is shaped to the local commerce profile.
On sports & outdoor mobile apps
Sportswear brands respond to drops, training cycles and seasonal launches. Push timing materially affects sell-through on limited inventory. The drivers in this vertical are drops, training collections, member access and restock alerts, and each one fits the app channel better than mobile web because the app holds saved state across sessions, sends push at the right moment, and removes checkout friction.
£60 to £200 average AOV. New-collection peaks reach 2 to 3 times baseline. Push timing decides sell-through. Mobile-app AOV in this vertical typically runs 10 to 25 percent above mobile-web AOV. The lift comes from biometric checkout, persistent cart state, and Shop Pay one-tap.
PostScript for SMS drops, Klaviyo for push and email, LoyaltyLion for member tiers, Yotpo for reviews. Talmee wires each one natively at launch as part of the standard two-week build, no additional integration fee.
Custom React Native delivery shaped to sports & outdoor commerce, not a builder template. Flat £1,999 a month at every revenue level. UK domiciled. The brand owns the source code, the App Store account and the Play Console account.
Last reviewed 5 May 2026 · Manchester
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