New arrivals
First in line for the next drop.
Fashion & Apparel industry
For fashion & apparel brands.
Fashion brands with mobile apps see 40 to 60 percent of revenue from app-installed customers within 18 months.
Average order value
Where fashion & apparel commerce sits on the AOV spectrum.
Range
£45 to £180+
App lift
+10 to 25%
Entry
Premium
£45 to £180 average AOV. Drops and limited collections push the high end. Subscription extends LTV.
Drivers
What fashion & apparel customers come back for.
Size restocks
Push the second your size returns.
Drops and waitlists
Limited inventory, instant reach.
Wishlists
Saved across sessions, weeks at a time.
Brands already on apps
Peers running this channel.
Gymshark
Lounge
Ohh Deer
House of Sunny
The channel is mature in fashion & apparel. The question is not whether to launch, it is which builder fits.
In fashion & apparel apps
Where the channel earns its keep.
Push at the moment
Restock, drop, refill. Reach the customer in seconds, not in the next email send window.
Saved across sessions
Wishlists, saved rooms, considered carts. Intent persists for weeks where mobile web forgets within the day.
Biometric checkout
Face ID, Touch ID, Shop Pay one-tap. The form-filling that kills mobile-web carts disappears.
Looking for fashion & apparel in your city?
Fashion & Apparel mobile apps, by city.
Fashion & Apparel brand in a particular UK city? Each programmatic page is shaped to the local commerce profile.
On fashion & apparel mobile apps
What does a mobile app actually do for a fashion & apparel brand?
Fashion brands with mobile apps see 40 to 60 percent of revenue from app-installed customers within 18 months. The drivers in this vertical are new arrivals, size restocks, drops and waitlists and wishlists, and each one fits the app channel better than mobile web because the app holds saved state across sessions, sends push at the right moment, and removes checkout friction.
What is the typical AOV in Fashion & Apparel?
£45 to £180 average AOV. Drops and limited collections push the high end. Subscription extends LTV. Mobile-app AOV in this vertical typically runs 10 to 25 percent above mobile-web AOV. The lift comes from biometric checkout, persistent cart state, and Shop Pay one-tap.
Which integrations matter most for a fashion & apparel brand?
PostScript for SMS drops, Klaviyo for push and email, LoyaltyLion for member tiers, Yotpo for reviews. Talmee wires each one natively at launch as part of the standard two-week build, no additional integration fee.
Why pick Talmee for a fashion & apparel brand?
Custom React Native delivery shaped to fashion & apparel commerce, not a builder template. Flat £1,999 a month at every revenue level. UK domiciled. The brand owns the source code, the App Store account and the Play Console account.
Last reviewed 5 May 2026 · Manchester
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