On their phone.
Icon.
Or tab.
Talmee · Manchester
The receipt
+24%
Net monetary value per shopper, after install.
Two retailers. Same shoppers tracked across the install moment. Peer-reviewed. van Heerde et al., Journal of Marketing Research ↗
One brand
BWH Plant Co
Plants. Subscription. Shopify.
56%
of their online DTC revenue runs through their app.
Same brand. Same catalogue. Same shoppers. What changed was the surface — from a tab they had to find, to an icon they tapped. The app didn’t replace the website. It became the channel for the people who came back.
Why this happens
Five surfaces.
Five places the web leaks money on a phone.
When the same shopper picks up the same phone, the surface they meet decides what gets bought, kept, or recovered. The web is one surface. The app is five.
2.8x
Ad clicks
A paid ad already paid for the click. If the shopper has the app, dumping them into a cold mobile tab wastes the click. Deep links route them straight to the matching in-app product or collection — 2.8× higher conversion.
6.4x
Returning shoppers
The home screen is the shortest path from intent to cart for people who already love you. One tap and the brand reopens — already signed in, already remembered. Sessions run 6.4× longer than mobile web in fashion, beauty and FMCG.
+45%
Checkout
Native checkout, autofill, persistent identity. The last meters of a purchase get shorter. Autofill checkouts on Shopify convert 45% better than guest checkouts.
+191%
Cart recovery
Push is the only channel that can reopen a cart without buying the click again. It reaches the lock screen and the home screen, opted-in, free. Engagement rises 191% when push enters the channel mix.
3x to 10x
Drops & restocks
When inventory moves fast, speed to the lock screen beats speed to the inbox. Push reaches opted-in users immediately and deep-links into the item — retention rises 3-10× among those users.
On the record
Twelve brands.
Verified across Tapcart, MobiLoud, JMango360 and an academic study. Click any name to read the source.
Our work
Live in the App Store.
Built for Shopify.
Each one a real iOS and Android app, on the App Store and Google Play, connected to a live Shopify backend.
By the numbers
The receipts behind the receipts.
Peer-reviewed shifts
Two retailers · same shoppers
+21%
Purchase frequency
-12%
Per-occasion spend
+73%
Returns
+24%
Net monetary value
Revenue bands
What the app contributes, observed
Lower bound
8 - 15% of online revenue
Meaningful side channel while adoption is still building.
Strong execution
15 - 30%+ of online revenue
Mobile-heavy categories with real install motion and push discipline.
Best in class
50%+ of online revenue
The app becomes primary for your most loyal cohorts.
Slow divergence
Shopee deep-link case study
20x
in-app vs mobile web CVR
20%→50%
app traffic share lift
+126%
checkouts uplift
Two competitors. One lost the channel slowly — no event you could point to. Google Marketing Strategies, Shopee deep-link case study ↗
Five conditions
Skip the app if these aren’t true
-
01
Mobile traffic is already meaningful.
Most of your sessions are on a phone. The app extends an existing customer reality, not a hypothetical one.
-
02
Returning customers matter to your economics.
Repeat purchase, replenishment, gifting or loyalty drive a real share of revenue. The app earns its keep on the second order, not the first.
-
03
You can promote installs.
Email lists, SMS, paid social or post-purchase placements you actually use. Without a credible install plan, the app stays empty.
-
04
Your catalogue gives people reasons to come back.
Drops, restocks, seasonal edits, new collections or content. Stores that change weekly justify weekly opens.
-
05
You're ready to use push, deep links and lifecycle properly.
An app left idle is a website with extra friction. Brands that win are the ones that treat it as an owned channel, not a vanity badge.
A note from us
Become the icon.
If you’re reading this, you’re already doing the math.
Here’s our take: a Shopify app earns its keep on the second order, not the first — so we don’t take a cut of yours. Flat fee. No revenue share. Manchester-based.
We won’t build for you if your traffic is mostly desktop, your repeat rate is thin, or your team can’t credibly drive installs. An app you don’t believe in is a website with extra friction. We’d rather you keep the budget.
But if you want to be the icon, not the tab — let’s talk.
— Talmee, Manchester
Flat fee · No revenue share · Manchester