01
2.8×
higher conversion when a paid ad lands in your app, not your mobile site.
Source · Google, Web-to-App Connect
Every morning, your customers pick up their phone before they open a laptop.
UK adults now spend most of their online time on smartphones and use 41 apps a month.
Not websites. Apps.
The brands they open without thinking are the ones sitting on the home screen.
Some Shopify brands have turned that home screen into their single biggest revenue channel.
This is what they found.
The strongest proof
An app rewrites your customer math.
Share of revenue
Up to 63 %
of online revenue from the app, at top-performing brands.
Source · Pharmazone 63%, BWH Plant Co 56%, Junior Couture 50%
Public brand cases · best-in-class
Revenue per customer
Up to 15 ×
more revenue per customer in the app, at top-performing brands.
Source · Country Life 15×, Pharmazone 15×, John Varvatos 10×
Public brand cases · best-in-class
Your store, with an app
£1.00M
£100k£10M
£1.00M
£1.40M
today
with an app
Strong-execution band at +40%. Public brand cases include +35% AOV (BWH Plant Co), +37% AOV (The Oodie), +30% AOV (Vosges). Peer-reviewed academic floor is +24% (van Heerde et al.). Real outcomes vary by category, install motion and lifecycle execution.
What an app changes
It is the same customer on either surface.
An app outperforms a mobile site in five places.
02
6.4×
longer time spent in your app than on your mobile site, per visit.
Source · industry benchmark
03
+45%
higher checkout conversion in your app than in a mobile browser.
Source · Google
04
+191%
more customer engagement once you start sending notifications.
Source · notification benchmark
05
3×
higher repeat-purchase rate among customers opted in to drops on their phone.
Source · retention research
Brands already doing it
You wouldn't be the first.
Brands like yours already built one.
The free channel
9:41
5G
Friday, May 1
9:41
M
MORA
now
Just dropped: Atelier
Your size in the new collection.
M
MORA
1m ago
Back in stock
Linen blazer · oat · size M.
M
MORA
12m ago
Still in your bag
Two items waiting. Free shipping today.
Notifications drive up to 127% more purchases than ads, email, or SMS.
Your competitors send them. You need an app to send your own.
Volcom · Real comparison
Volcom measured how often a notification on the phone actually moved a purchase, against the three channels they were already paying for.
More likely to elicit a purchase than paid ads
+127.2%
More likely than email
+124.8%
More likely than SMS
+20.7%
Source · Volcom case study
What it actually does
Three more brands. Three different shapes of impact.
Patta
Revenue surged 8× in two hours after a drop launch sent through the app.
Source · Patta case study
Beekman 1802
Reported 37× ROI from app notifications.
Source · Beekman 1802 case study
AWG Mode
3× the click-through of an equivalent email.
Source · AWG Mode case study
The wider proof
You don't need to trust us.
Fifty brands published their numbers.
None come from us. Every number is published by the brand or its app vendor.
Share of revenue.
BWH Plant Co
Plant subscription
56%
of online DTC revenue.
+35% AOV · 97% retention
Pharmazone
Pharmacy retail
63%
of online revenue.
15× revenue per user vs website
Snitch
Menswear DTC
60%
of DTC business in month one.
2.5× conversion rate
Junior Couture
Premium childrenswear
50%
of peak revenue from 5% of users.
LSKD
Performance apparel
40%
of all Black Friday and Cyber Monday sales.
Minimalist
Skincare DTC
40%
of DTC sales through the app.
Kiokii
K-beauty retail
35%
of online revenue from 30% of users.
Tadashi Shoji
Premium occasionwear
10×
revenue per user.
18% of online revenue · 8.3× conversion
Aviator Nation
Lifestyle apparel
10%
of BFCM revenue.
PetShop.co.uk
UK pet retail
10%
of total revenue.
Country Life
Natural foods
15×
revenue per user.
2.4× conversion rate
John Varvatos
Designer menswear
10×
revenue per user.
SLEEFS
Performance accessories
3×
revenue per user.
+30% AOV
Type One Style
Fashion DTC
+204%
revenue per session.
Rentoza
Rental marketplace
+600%
sales after launching the app.
RipNDip
Streetwear
+53%
sales in month one.
+43% in month two
Conversion lift.
The Oodie
Lifestyle apparel
+135%
conversion rate.
+37% AOV · +193% GMV per session
Shopee
Marketplace
20×
app conversion vs web.
+126% checkouts via deep links
Kaged
Sports nutrition
4.5×
conversion vs mobile web.
BeastLife
Sports nutrition
3.8×
conversion after launch.
Sudathi
Indian apparel
3.5×
conversion after launch.
Salty Scales
Outdoor apparel
3.5×
conversion after launch.
Art of Tea
Tea retail
3.4×
conversion.
4.6× AOV per session
FREAKINS
Womenswear DTC
3×
conversion via personalised flow.
Svaha USA
STEM apparel
3×
conversion after launch.
Libas
Indian ethnic wear
2.5×
conversion after launch.
Karma and Luck
Spiritual jewellery
+50%
conversion.
+25% AOV · +30% signups
Suta
Indian apparel
+50%
conversion after launch.
Knya
Medical apparel
2×
conversion.
+45% signups
Miamily
Baby gear
2×
conversion after launch.
Primitive Skate
Skate apparel
2×
conversion after launch.
Lakshita
Indian fashion
1.8×
conversion after launch.
Obvi
Wellness DTC
+100%
conversion vs mobile web.
+15% AOV
de Bijenkorf
Dutch department store
2×
conversion via deep links.
+48% AOV · +68% ROAS
Boohoo
Fast fashion
+75%
ROI via Web-to-App Connect.
Reason Clothing
Streetwear
7.5×
orders per session.
Bombshell
Activewear
+20%
AOV through the app.
Vosges
Premium chocolate
+30%
AOV in-app.
BÉIS
Travel goods
+19%
spend among app users.
Loyalty and lifecycle.
Princess Polly
Fashion DTC
414×
return on app spend.
98.4% in-app retention
Anatomie
Travel apparel
5×
lifetime value.
3× conversion rate
NRML
Streetwear
5×
lifetime value after launch.
Bacca Bucci
Footwear
4×
retention.
3.5× conversion
HOP WTR
Beverage DTC
+20%
lifetime value.
Elevated Faith
Christian apparel
75%
repeat customer rate.
ZOX
Wristband apparel
40%
repeat customer rate.
Volcom
Action sports
+127%
conversion vs ads, from one notification.
+125% vs email · +21% vs SMS
Patta
Streetwear
8×
revenue in two hours.
from one notification
AWG Mode
Indian fashion
3×
click-through vs email.
from notifications
Beekman 1802
Beauty and skincare
37×
ROI from notifications.
When it works best
An app pays back when five things are true of your store.
If most of these are true, build the app. If not, fix those things first.
The five conditions
Mobile-heavy traffic.
Most of your sessions are already on a phone. The app extends a reality you have, not a hypothetical one.
Repeat customers drive revenue.
Replenishment, gifting, loyalty, drops. The second order matters more than the first.
You can promote installs.
Email, SMS, paid social, post-purchase placements you actually use.
Your catalogue changes often.
Drops, restocks, seasonal edits, new collections. Reasons for customers to keep opening.
You'll run lifecycle properly.
Notifications, segmentation, and follow-ups treated as a real channel, not a vanity badge.
If most of these are true of your store, an app will pay back fast.
What to expect, honestly
No-one can promise you a number.
Here is what the evidence does say.
Three revenue scenarios
Where merchants like you have actually landed.
10–20%
From day one.
A real revenue line from your most loyal customers. Useful from launch.
PetShop.co.uk · 10% of total revenue
Tadashi Shoji · 18% of online revenue
Aviator Nation · 10% of BFCM
30–40%
A major channel.
What brands see when they invest in install promotion and lifecycle notifications.
Kiokii · 35% of online revenue
Minimalist · 40% of DTC sales
LSKD · 40% of BFCM sales
50%+
Your primary store.
Your best customers, mostly shopping in-app.
BWH Plant Co · 56% of online DTC
Pharmazone · 63% of online revenue
Junior Couture · 50% of peak from 5% of users
Three things this evidence won't tell you
These build over months.
Apps don't hit these bands on launch day. Most brands above took six to twelve months to reach the numbers they published.
Not all of this is new revenue.
Some is channel shift from your website. The peer-reviewed +24% lift is the cleanest measure of pure incremental gain.
Category fit matters.
Apps pay back fastest in mobile-heavy, repeat-purchase categories. Without that fit, the lower band is the realistic outcome.
That is the honest spread. Not a promise. The realistic shape of what the evidence actually supports.
What waiting costs
The risk isn't failure tomorrow.
It's slower compounding.
What you don't build, you keep paying for.
The compounding case · Shopee
When Shopee routed installed users into the app instead of mobile web, the share of revenue running through the app more than doubled in twelve months.
Before deep links
20%
After deep links
50%
20×
higher in-app conversion than the mobile site.
+126%
increase in checkouts after the deep-link integration.
Shopee
Source · Google marketing strategies
The business won't fail tomorrow.
The gap widens quietly. Not all at once.
The ask
Get an app for your store.
Send us a link to your store. We'll come back in 48 hours with what we'd build, what it costs, and when you launch.
From Talmee · Manchester · 2026