Week 1
Discovery and audit
Discovery workshop, full audit of the existing Appbrew integrations, brand asset gathering, Appbrew contract-timing review.
→
From Appbrew, to Talmee
A two-week move,
not a rebuild.
App Store ratings, reviews, push subscribers, the icon on the home screen. All of it carries over. Customers see an improved app, not a new one.
The technical work is the easy part. Keeping the existing audience is the hard part. We do both.
What carries over
Five things that stay exactly where they are.
Three weeks, sequenced
Week by week, what happens.
Week 2
Build and integration
React Native build, native integration of subscriptions, loyalty, reviews, support and push, then real-device QA across iOS and Android.
Week 3
Listing handoff and launch
Store-listing handoff, App Store and Google Play submission, launch coordination, and Appbrew cutover timed to the renewal date.
Why brands leave Appbrew
The AI-native architecture is great but you need a custom-built rather than platform-licensed delivery, the commercial model needs to be flat-fee for finance team forecasting, or you need UK-domiciled delivery.
On a Appbrew migration
Do App Store reviews and ratings survive the migration?
Yes. Talmee re-points the existing App Store Connect and Google Play Console listings to the new Talmee-built binary. Ratings, reviews, install base, screenshots and listing copy stay attached. The customer sees an improved app under the same icon.
What happens to push subscribers from Appbrew?
Push tokens are tied to the bundle ID, not the platform that originally issued them. Because the listing stays the same, existing tokens keep working. Talmee maps them into the new push provider (Klaviyo, Iterable, OneSignal or whichever the brand prefers) without forcing a re-permission round.
Will customer accounts and order history transfer?
They never left. Customer accounts, addresses, saved cards and order history live in Shopify, not in the app builder. Talmee connects to the same Shopify Storefront API the Appbrew app did. Day-one experience for every customer is intact.
What does the migration cost?
The flat monthly Flagship fee starts on launch. There is no migration fee, no setup fee, no scoping fee. The only one-off cost is the brand's time on the discovery workshop in week one.
How is the Appbrew contract handled?
Most app-builder contracts are monthly or rolling annual. Talmee times the launch to land just before the Appbrew renewal date so there is no double-charging. The week-one onboarding includes a contract-timing review.
Why do brands migrate from Appbrew specifically?
The pattern is consistent. The AI-native architecture is great but you need a custom-built rather than platform-licensed delivery, the commercial model needs to be flat-fee for finance team forecasting, or you need UK-domiciled delivery. Flat fee, custom React Native delivery and source-code ownership address each of those.
Last reviewed 5 May 2026 · Manchester
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