Glossary
The terms, in plain English.
25 definitions that come up when a brand evaluates a Shopify mobile app builder. No jargon left undefined, no hand-waving past the parts that decide the buying call.
A
- App Channel CannibalizationThe hypothesis that mobile-app revenue would have happened on the website anyway.
- App Store ConnectApple's web platform for managing iOS App Store listings, app submissions, in-app purchases, and TestFlight beta testing.
- App Store Optimization (ASO)The practice of optimising an app's App Store / Google Play listing: title, subtitle, screenshots, keywords, ratings.
- App Tracking Transparency (ATT)The iOS framework requiring apps to ask user permission to track them across other apps and websites for advertising purposes.
- Apple Developer ProgramApple's $99/year membership required to publish iOS apps to the App Store.
- Average Order Value (AOV)Average GBP value per checkout.
D
- Deep LinkingURLs that route a customer from outside the app (email, SMS, paid ad, social) directly to a specific in-app screen.
- Deferred Deep LinkingDeep links that survive an app install, when a customer clicks a deep link before installing the app, the URL is preserved and routes them to the right in-app screen after first install.
G
L
P
R
S
- Shop PayShopify's accelerated checkout that stores customer payment, shipping and identity across all Shopify-powered stores.
- Shopify Checkout KitShopify's native iOS and Android SDK for embedding Shop Pay, Apple Pay and Google Pay checkout inside mobile apps.
- Shopify Storefront APIThe GraphQL API that exposes a Shopify store's products, collections, customers, cart and checkout to client applications including mobile apps.
- SKAdNetworkApple's privacy-preserving framework for measuring app-install attribution post-iOS 14.
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